Navigating NIL &
Sports Branding
An eight-module course for parents of student-athletes — everything your family needs to understand NIL rules, build a brand, evaluate deals, and plan for long-term success.
Eight Modules
Introduction to NIL
What NIL is and why it matters — the history from NCAA v. Alston to today, the laws and regulations that shape the landscape, and how NIL affects scholarships and athletic opportunities.
NCAA, State & Institutional Regulations
The three layers of rules every athlete must navigate — NCAA guidelines, state-by-state laws, and each school's own policies — plus best practices for disclosure and staying compliant.
Social Media & Digital Presence
Choosing the right platforms, creating engaging and authentic content, staying consistent, engaging your audience, and using analytics — without the common mistakes that hurt young brands.
Finding & Evaluating NIL Opportunities
Where deals come from, how to reach out to brands professionally, how to spot illegitimate offers, and the contract red flags — compensation terms, deliverables, exclusivity — to watch for before signing.
Navigating Athletic Scholarships
How NIL and scholarships intersect, leveraging your brand with recruiters, the differences between Division I, II, and III programs, and keeping academics, athletics, and NIL in balance.
Legal & Financial Aspects of NIL
Understanding contracts and your rights, taxes on NIL income and quarterly estimated payments, when to bring in an attorney or financial advisor, and protecting eligibility through compliance.
Practical Strategies for Parents
Supporting your child's branding efforts, maintaining balance, choosing and working with professionals, and avoiding the mistakes families most often make.
Long-Term Strategy for Success
Planning for life beyond sports — building a sustainable personal brand, connecting NIL success to careers and entrepreneurship, and turning today's relationships into tomorrow's opportunities.